It invested in highly intensive production of Robusta coffee to become the largest and most efficient producer of the crop in the world. Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Vietnam with research from Euromonitor's team of in-country analysts. Traditional Vietnamese black (ca phe den) and brown coffee (ca phe sua) are amongst the most popular coffee choices. The Vietnamese coffee market is divided into two distinct segments. Vietnam … Vietnam’s MY2016/17 coffee production is revised down from about 26.7 million bags to 26 million bags due to unusual rain during the harvest that resulted in further losses for the expected … The research chose Buon Ma Thuot City where is known as the capital coffee production of Vietnam, accounted for two third of total Vietnamese coffee production since 2010 (Voice of Vietnam 2017). © 2020 Euromonitor is privately owned & trademarked. While the area which majority of the Vietnamese coffee grew was not affected by the war, Buôn Ma Thuột region, the people were. Global coffee output is estimated at 168.71 million bags in 2019/20, 0.9% lower than last year as Arabica production is estimated to decline by 4.1% to 96.22 million bags while Robusta grows by 3.7% to 72.5 million bags. Second-ranked Vinacafe Bien Hoa, which lost its leading position in coffee to Nestlé in 2017, was able maintain but did not improve its value share in 2019. Introducing enhanced country reports featuring interactive datagraphics, charts and analysis. Her current research focuses on the third wave of the coffee industry … Research Report on Coffee Industry in Vietnam, 2017-2021. statistics and studies, as well as the results of research and development relating to coffee matters. In 1977, East Germany signed an agreement with Vietnam to assist coffee bean planting. The research chose Buon Ma Thuot City where is known as the capital coffee production of Vietnam, accounted for two third of total Vietnamese coffee production since 2010 (Voice of Vietnam 2017). This is a single user license, allowing one specific user access to the product. 2. In fact, Coffee became Vietnam’s major economic contributor. * The price quoted above is only valid for 30 days. Vinacafe, Trung Nguyen, An Thai, Me Trang and Phuong Vy are famous coffee brands recognized by consumers. E-mail: info@worldcoffeeresearch.org; Phone: 503-208-1514; WCR is a 501(c)5 non-profit agricultural research … Through this report, the readers can acquire the following information: 1 Overview of Vietnam1.1 Geography1.2 Population1.3 Economy1.4 Minimum Wage Standard in Vietnam, 2011-20172 Development Environment of Vietnamese Coffee Industry2.1 History of Vietnamese Coffee2.2 Categories and Cultivation Areas of Coffee Beans in Vietnam2.3 Policy Environment of Vietnamese Coffee Industry3 Supply and Demand of Vietnamese Coffee Industry3.1 Vietnamese Coffee Processing Industry Overview3.2 Demand in Coffee Industry in Vietnam4 Export of Coffee Beans in Vietnam4.1 Export Volume and Value of Coffee Beans From Vietnam4.2 Major Export Destinations of Vietnamese Coffee Beans5 Market Competition in Coffee Industry in Vietnam5.1 Barriers to Entry in Coffee Industry in Vietnam5.1.1 Brand Barriers5.1.2 Quality Barriers5.1.3 Fund Barriers5.2 Competition Structure of Vietnamese Coffee Industry5.2.1 Bargaining Power of Suppliers of Coffee Beans5.2.2 Bargaining Power of Consumers of Coffee5.2.3 Competition in Coffee Industry in Vietnam5.2.4 Potential Entrants in Coffee Industry5.2.5 Substitutes for Coffee6 Analysis on Major Domestic Coffee Brands in Vietnam6.1 Vinacafe6.1.1 Development History of Vinacafe6.1.2 Major Products of Vinacafe6.1.3 Business Mode of Vinacafe6.2 Trung Nguyen6.2.1 Development History of Trung Nguyen6.2.2 Major Products of Trung Nguyen6.2.3 Business Mode of Trung Nguyen6.3 An Thai6.3.1 Development History of An Thai6.3.2 Major Products of An Thai6.3.3 Business Mode of An Thai6.4 Me Trang6.4.1 Development History of Me Trang6.4.2 Major Products of Me Trang6.4.3 Business Mode of Me Trang6.5 Phuong Vy6.5.1 Development History of Phuong Vy6.5.2 Major Products of Phuong Vy6.5.3 Business Mode of Phuong Vy6.6 An Giang Coffee6.7 Highlands Coffee6.7.1 Development History of Highlands Coffee6.7.2 Major Products of Highlands Coffee6.7.3 Business Mode of Highlands Coffee6.8 MOOSSY6.9 SAGOCAFE7 Prospect of Vietnamese Coffee Industry, 2017-20217.1 Analysis on Factors Influencing Development of Vietnamese Coffee Industry7.1.1 Major Driving Forces and Development Opportunities in Vietnamese Coffee Industry7.1.2 Threats and Challenges in Vietnamese Coffee Industry7.2 Forecast on Supply of Coffee Industry in Vietnam7.3 Forecast on Demand in Coffee Market in Vietnam7.4 Forecast on Export of Coffee Beans in VietnamSelected ChartsChart General Population Size in Vietnam, 2006-2016Chart Vietnam's GDP Per Capita, 2011-2016Chart Policies Relevant to Coffee Industry Issued by Vietnamese Government, 2008-2017Chart Output Volume of Coffee Beans in Vietnam, 1990-2016Chart Domestic Consumption Volume of Coffee Beans in Vietnam, 2005-2016Chart Export Volume of Coffee Beans in Vietnam, 2005-2016Chart Export Value of Coffee in Vietnam, 2010-2016Chart Major Export Destinations and Export Value of Coffee Beans in Vietnam, 2014-2016Chart Major Domestic Coffee Brands in Vietnam, 2016-2017Chart Forecast on Output Volume of Coffee Beans in Vietnam, 2017-2021Chart Forecast on Domestic Market Size of Coffee in Vietnam, 2017-2021 Chart Forecast on Export of Vietnamese Coffee Beans, 2017-20211. According to the report investigation, the price of a cup of coffee is low to only USD 0.5 in Vietnamese street, which is affordable for any class of the society. Downloads Download (PDF, 885 KB) Articles Impact Stories Publications Infographics World Coffee Research 10940 SW Barnes Rd #334 Portland, OR 97225. Subscribe to our content! Economic, political, social and cultural factors4. However, the market observes modern or western-influenced coffees like cappuccino, … Gain competitive intelligence about market leaders, Track key industry trends, opportunities and threats, Inform your marketing, brand, strategy and market development, sales and supply functions. What is the market size of Coffee in Vietnam? With the slowdown in world economic growth, the Coffee Chain industry has also suffered a certain impact, but still maintained a relatively optimistic growth, the past four years, Coffee Chain market size to maintain the average annual growth rate of 3.39% from 380 million $ in 2014 to 420 million $ in 2017, Research analysts believe that in the next few years, Coffee … Vietnam's coffee industry took off after the Vietnam war ended in 1975, especially after East Germany signed the coffee procurement agreement ... Read More. Vietnamese consumers tend to base much of their purchasing decisions on packaging design because attractive packaging implies high product quality and a trustworthy brand. Development Environment of Vietnamese Coffee Industry, Coffee Beans Planting and Processing in Vietnam, Major Driving Forces and Market Opportunities in Coffee Industry in Vietnam, 2017-2021, Threats and Challenges in Vietnamese Coffee Industry, 2017-2021, Forecast on Supply and Demand of Vietnamese Coffee, 2017-2021, Forecast on Export of Vietnamese Coffee Beans, 2017-2021. However, the output volume of coffee was small in Vietnam before 1975. This product is a market research report. Brazil is the top coffee-producing country in the world, followed by Vietnam and Columbia. All Rights Reserved. Vietnam 19-25 Rwanda 25-30 Fair Trade 30-34 ... disconnected from the coffee producers. And its competitive and open marketplace allows a high percentage of the final sale price to funnel back to the farmer, fueling rapid growth. There is a large area of red soil basalt suitable for coffee growing which was brought by the French in 1857. The report forecasts that the output volume of Vietnamese coffee beans will keep growing and both domestic demand and export volume will grow accordingly. Research Report on Coffee Industry in Vietnam, 2017-2021: Robusta and Arabica are the Main Trees Planted in Vietnam - Research and Markets May 05, 2017 04:51 AM Eastern Daylight Time Organic coffee has become a trend in Vietnam as consumers, especially among those more attuned to gathering information and following environmental, health and wellness trends via the internet and other media. Inside and outside the industry, upstream and downstream of the industry chain, show inner competitions6. Coffee production by country, thousand 60-kg bags. Track key industry trends, opportunities and threats. According to research conducted by I.A.M Marketing Institute on coffee consumption habits, 65% of Vietnamese coffee drinkers use coffee … This is an enterprise license, allowing all employees within your organization access to the product. However, the output volume of coffee was small in Vietnam before 1975. But Vietnam's coffee is of high quality and planted on mountainous areas because of "a large … According to the researcher, the coffee trees planted in Vietnam are mainly Robusta and Arabica coffee. Purchase the RTD Coffee in Vietnam country report as part of our rtd coffee market research for December 2019. Please select an option from the list below. The work in Vietnam stems from ongoing efforts by ACToday and the International Research Institute for Climate and Society to support the coffee industries in Ethiopia as well as countries in Central and South America. In 1888, the first coffee plantation was founded in Vietnam. Proper classification will help clients understand the industry and products in the report.Secondhand material research is a necessary way to push the project into fast progress. All Rights Reserved. How are coffee pods performing in Vietnam? Apr 26, 2017 | USD 2,000... in Vietnam. HVAC (Heating, Ventilation, & Air Conditioning), Vietnam Instant Coffee Market - Forecasts from 2020 to 2025, Vietnam Coffee Martket Comprehensive Report Q1/2019, Vietnam Coffee Martket Standard Report Q1/2019, Vietnam Coffee Market Standard Report Q1/2020, Vietnam Coffee Market Comprehensive Report Q1/2020. Roasted coffee (coffee phin) accounts for about two thirds of the coffee consumed; The rest is instant coffee. Euromonitor International is the leading provider of strategic market research reports. In 2019, Nestlé Vietnam continued to hold the leading value share in coffee thanks to its popular brand Nescafé in various coffee categories – especially instant coffee mixes – and to its strong, ongoing marketing activities in the country. Depopulation caused significant stalling in the production of Vietnamese coffee. Analyze the life cycle of the industry to understand the development phase and space.2. Each license type allows a set number of users to access the report. With regard to those provisions, the Secretariat has supported the Vietnam Coffee ‒ Cocoa Association in the production of this Country Coffee Profile for Vietnam. Southern Vietnam is humid and hot, suitable for growing Robusta whereas the northern part is suitable for Arabica. Apr 26, 2017 | USD 2,000... in Vietnam. Vietnam, a producer of robusta coffee, and Ethiopia’s production has been surpassed by. Coffee in Vietnam Coffee in Vietnam Foodservice volume growth of coffee started outpacing that of retail coffee late in the review period, from 2017 onward, as - Market research report and industry … Vinacafe Bien Hoa and domestic companies such as Trung Nguyen in Ho Chi Minh City, which produces, processes and distributes coffee, and Viet Thai International (Highland Coffee), the Hanoi-based Vietnamese coffee chain and producer and distributor of coffee products, continue to dominate coffee sales in Vietnam due to their strong brand reputation and wide distribution network. Yet recent research suggests that Vietnam’s coffee sector will have to adapt quickly to a hotter, drier world as the country’s main coffee-growing region’s rainy sea… Gain competitive intelligence about market leaders. If you're in the Coffee industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions. Still haven't found what you're looking for? Vietnam, a producer of robusta coffee, and Ethiopia’s production has been surpassed by. Research and Markets has announced the addition of the "Research Report on Coffee Industry in Vietnam, 2017-2021" report to their offering. Note: Product cover images may vary from those shown. During 1991-1995, the annual export volume of Vietnamese coffee beans was only 142,000 tons, with the annual export value of only USD 210 million. Foodservice volume growth of coffee started outpacing that of retail coffee late in the review period, from 2017 onward, as retail coffee has faced strong competition from the rising number of coffee shops and coffee street vendors. Vietnam Coffee Market is witnessing a CAGR 8.07% during the forecast period (2020-2025). For many years, Germany was the largest export destination of Vietnamese coffee beans. Vietnam Coffee Market Research Reports 2020 | Global Industry Size, In-Depth Qualitative Insights, Explosive Growth Opportunity, Regional Analysis by Market Reports World … For example, during the review period, the company tried to reach young consumers in a couple of notable ways. Overview information of coffee industry Vietnam locates in the tropical belt of Northern Hemisphere, where the climate is suitable for developing coffee trees, and brings Vietnamese coffee a … Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals. Vietnam: Revenue in the Coffee segment is projected to reach US$4,845m in 2020. Confronting the maturity of coffee in the Vietnamese market, competing players strive to improve their brand image and sales by focusing on making their packaging design more attractive and eye-catching. How does the increasing number of speciality coffee shops impact retail sales of coffee? The latest product extension was facilitated by Nestle’s … Coffee is very cheap in Vietnam and is a favorite drink of the Vietnamese. Southern Vietnam is humid and hot, suitable for growing Robusta whereas the northern part is suitable for Arabica. The output volume grows accordingly, which promotes the processing, sales and export of coffee beans. The Coffee segment consists of Roast Coffee… Copyright © 2002-2020 Research and Markets. Vietnam is currently importing a small amount of fresh coffee beans and roasted coffee beans, brewed coffee from China, Laos, Indonesia, Brazil, America … In Q4/2019, it was estimated that the coffee exports declined by xx% in volume and xx% in value compared to the same period last year. In this Research Note from Ipsos Business Consulting, we explore the Vietnamese coffee drinking habits, Vietnam's coffee value chain and how the country is gearing up for sustainable growth. The research will look at specific case studies of regions where coffee is Most coffee-producing countries have made modest gains in overall production over the past several years, while some countries have reduced output in that time. Coffee is an extremely important agricultural commodity, produced in about 80 tropical countries, with an estimated 125 million people depending on it for their livelihoods in Latin America, Africa, and Asia, … During 2006-2016, the export volume exceeded 1 million tons with the highest yearly export value exceeding USD 3 billion. This research project will look at examples of ‘sustainable’ coffee and the effects the production of coffee beans has on local communities. However, the output volume of coffee was small in Vietnam before 1975. The Coffee in Vietnam market research report includes: Our market research reports answer questions such as: This industry report originates from Passport, our Hot Drinks market research database. Vietnam's coffee industry took off after the Vietnam War ended in 1975, especially after East Germany signed the coffee procurement agreement with Vietnam. This report mentions mainly coffee species for export of Vietnam, coffee Arabica, Robusta and Chari. The coffee type mainly grown in Vietnam is Robusta, a relatively low quality coffee in comparison to Arabia. Vietnam is the world’s second largest producer and exporter of coffee. Vinacafe has had difficulty building a stronger brand reputation among Vietnamese consumers. Commercial coffee production provides jobs for over 500,000 farmers with income growth. Vietnam was once a colony of France. The product is a PDF. In the 2016/17 season, according to USDA, … Change in total production, 2015-2019. Small local brands such as Hello 5 and local players in organic coffee are struggling to gain traction, as they mainly target certain consumer groups and, in the latter case, a niche, albeit growing, segment. 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