Businesses are all about reciprocation. However before taking the plunge you should first consider the pros and cons. For B2B companies, mobile Apps are becoming increasingly popular as they allow users to accomplish regular business operations more effortlessly, such as checking up on outsourced tasks (project management Apps) or demonstrating new products (catalogue Apps) without the need to sit at a desk or carry a laptop all the time. A successful mobile App therefore needs to solve a problem or fulfil a particular purpose whilst catering for the needs of the end user. Some businesses even create on-ground events revolving around the launch of an app. Your email address will not be published. This article should help you make a smarter decision as to which is best for your needs, or if you need both mobile marketing tools. Required fields are marked *, © Copyright 2020 Webdesignledger. For starters, fetching data from the app to track metrics and get data is a different matter. 2. Apps usually load faster than mobile sites. Apps keep your brand prominent in the market place, ahead of the competition. Stand out from the competition and propel growth. Today, I am going to help you write an IELTS task 2 essay on the topic As these stats make clear, mobile isn’t going anywhere. Aside from the cons listed above, if you have a website that’s working hard for you with strong visitor numbers and generating a good crop of leads you might think an App is superfluous to needs. Mobile apps may offer an engaging user experience for customers, but in turn customers end up expecting more from any app out in the market. You may need to think about app store optimization with a whole new set of tools that you can use to promote your app. After all, a report from Flurry states that in 2014, 86% of time spent online via smartphones are spent using apps. It’s not cheap to have an app made. Unlike a website, some apps offer offline access for their users enabling consumers to access data or use specific features even if they don’t have Internet access. More features, more fun! 3. If you wish to improve the interaction of users with your enterprise, you have to give them a level of value. Mobile apps are software specifically developed to run exclusively on a smartphone or a tablet. Because of this you may think a mobile app would help put your business in your customer’s pockets. Once you started doing this, they don’t think of going anywhere else. Mobile applications, often referred to as native applications, have dominated digital development and everyday consumer use for most of the past decade. Developers should integrate the Google Analytics SDK for Android and iOS for this platform to be able to fetch data. For example, an app can utilize the phone’s camera to take pictures of the cust… Before rushing out to have one developed, first assess the following: Mobile apps take more time and money to develop than a website. Most Apps are easy to use: training your mobile workforce to use them will take very little time and effort. The kind of OS—whether iOS or Android—isn’t the only thing that developers have to consider when having an app made. Digital change is afoot once again, however; and considering some of the disadvantages of mobile apps and the emergence of effective new solutions like PWAs, native applications may have had their day. Apps can be expensive – the more functionality they have, the more they cost, and can be hard to update. If their app is rejected it’s back to the drawing board. Your decision to create an app should be motivated by your customers. Else you may not as well bother creating one. Mobile devices also simplify processes, eliminating duplicate efforts, so workers can complete tasks more quickly. With the continuing increase in popularity of smart phones and All Rights Reserved. You can help increase awareness of your brand through an app. A high percentage of the population use smart phone technology and are app savvy. form below and we´ll get back Top 10 Advantages of Mobile Phones. When you compare cost of printing and mailing brochures, catalogue Apps or those specifically intended to demonstrate products/services, make a lot of sense. That better user experience even extends offline. Environmentally friendly – Apps can create less need for paper transactions or sales literature for example. Over 450 million people are using mobile internet. These mobile apps for the taxi business were first seen in … Main disadvantages that come with the use of mobile technology in business include: 1. For example getting Google Analytics to work on an app is different from the website. As we all know that there are many social media apps that allow us to send and receive messages, calls and video calls. App developers wield more control over how content is displayed and can make the most out of the smartphone’s existing functions. Mobile application development is still a relatively new marketing channel for marketers, but this is also why it offers a lot of untapped potential for businesses allowing you to stay front of market and ahead of your competition. Mobile apps make your business easily accessible to clients. ga('send', 'pageview'); Alternatively just fill in the With mobile internet, you can always stay updated. As more people than ever now own smart phones or use mobile devices for work, keeping in touch and accessing information whilst on the go has now become a matter of course. According to a 2013 Google report, 26% of smartphone users start their online searches using a branded app. Challenges in tracking and fetching data. Using mobile phones in business can boost productivity, mobility, safety and morale of your workforce. According to a 2012 Mashable article, the minimum cost to develop an app would be around $10,000. This growing reliance on mobile devices has attracted a lot of attention from marketers and many companies are now finding ways of taking advantage of this platform as a tool for providing information, generating leads and retaining customers. (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), It can be frustrating and time wasting to use and can be enough to put someone off interacting with your brand. Mobile apps require a long-term investment due to the need for updates, especially critical ones such as repairing security vulnerabilities or to ensure compliance with new iOS or Android releases. Can it solve an existing problem that your customers may have with the mobile website that cannot be solved by simply fixing the website alone? Whether on iOS or Android, app stores allow people to stumble on your business when they’re using that store’s search. In today’s world, mobile phones have completely changed daily communication life to connect with peoples. Their specific use can be targeted to different users – dealers/customers /end-users/ staff. Stay Updated. It is a must, to nail down the customers' encouragement. Every person uses a mobile phone for daily life communication and business purposes. 6. Your app must be flawless the first time the customer uses it. Marketing is a crucial segment of any company. For starters, you need to have at least two versions developed—one for iOS and one for Android. They are not as simple to optimize as a mobile website. This has led other small business owners to consider the mobile business model too. This can lead to faster transactions and higher conversion rates. They are convenient. Costs- new technologies and devices are often costly to purchase and require ongoing maintenance and upkeep. Despite the list of advantages, not all businesses or organizations need a mobile app. For example, an app can utilize the phone’s camera to take pictures of the customer with the product; or use a GPS location function to offer location-based rewards. Additionally, you negate the cost of creating one. You should only pursue the development of a mobile app for your business after thinking through the following questions: It may be also necessary to create a survey asking your loyal customers if they would consider using your app. It’s been found that mobile Apps have a very different user emotion behind them than traditional desktop applications, with the view that they are predominantly there to make things easier, more accessible and simplifying processes whilst on the move. Like any other web site, you can share your mobile site with a simple link across platforms giving the site a far greater reach than a mobile app. An App allows your company to present itself in a different way – offer your customer or end user something more. You will still need to promote it so that your previous customers and the general public can download the app. You may need to update your marketing collaterals online and in print. SMEs that use mobile services more intensively account for 25 percent of the market, with their revenues growing up to two times faster than their competitors. Using your app, you can establish communication with your target audience via push notifications and in-app messages, as well as get many other business benefits.. In order to stay ahead of the competition, brands must keep optimizing their marketing strategy for mobile users, connect with their audience members, and stay connected with them. Additional security for your customers. App store listings also appear as separate entries on Google’s search rankings, allowing more people to see your business. These advantages include the following: 1. This can impress prospective customers. Other than being featured in the app store as suggested earlier, apps can be also linked to social media platforms. Users tend to spend longer on Apps than on portfolio websites. The app itself can be linked to an online payment platform to allow customers to purchase products or services through the app. Vincent Sevilla is a professional graphic designer and web designer for Websitesetup.org, and he also has a background in online marketing. which can be costly and timely. Discover The Pros and Cons of Mobile Apps vs Mobile Websites Here is a comprehensive review of the advantages and disadvantages of both a mobile website and a mobile application. 6. Taxi apps used by TaxiOnTheGo are presently becoming an essential element when it comes to hiring a taxi. Today’s cannot complete his work even for … Then you would also have to set up a different set of goals, events, etc. Workplace distractions- as the range of technologies and devices increases, so does the potential for them to disrupt productivity and workflow in the business. The information may range from visiting new sites, reading breaking news, and business information. Once business clients use your App (especially if it is web-based), you can stay connected wherever your clients are. Mobile phones are a vital piece of business equipment for many business owners and their staff. You can follow him on Twitter @easyvince and on Google+. Additional requirements for marketing. With a little creative thinking, focusing on targeting your users needs and solving potential problems, an app can go a long way to improving your business goals. According to webopedia.com, mobile applications help users by connecting them to Internet services more commonly accessed on desktop or notebook computers. to you as soon as possible. While opportunities abound, we have identified three advantages of using mobile apps for your business… This would also help determine the platform your app should be first released on and the features that your app should have. And the standard SEO for websites would not work for an app. Today, there are very few persons who are not using a mobile phone. Though it’s difficult to beat the e-Market popularity, mobile marketing has done an excellent job in grasping the users into its world. But developing an app for your business is not a simple process. Mobile Apps require on-going care both as regard to fresh content and technological updates. Let us know what you think in the comments. By having an app developed you can deliver both an improved user experience that can point a prospective customer to accomplish a specific action. Read on for some insights on the advantages and disadvantages of mobile marketing/advertising. Mobile apps can turn out to be very useful for one’s business, but only if they are done the best way possible. Mobile apps are available offline apart from transactions where users will need to log-in. This is perfect for those who live in areas where wireless connectivity is problematic. This Moz article quotes two studies—one by Nielsen and one by Forrester—showing that around 61% of consumers find apps through the app store search. Your email address will not be published. Mobile ads can be also added to the app with other non-competitor businesses paying for the chance to be advertised on it. While in the long run all these data are beneficial, it does require a lot of time and effort to set up. Advantages of Mobile Data. Let’s read some advantages and disadvantages of WhatsApp Messenger in Business, Education and in our daily life use. Business 2 Community - The Advantages and Disadvantages to … Instantly available, searchable, shareable and findable are all good things for a business. Score one for the mobile website. Advantages of mobile phones. (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ Through apps, your customers can easily post, share, or tweet about your services. 7. A lot of business owners often jump to the erroneous conclusion that they need an app because it’s the “in” thing to do. Can it enhance the customer experience immensely? e-Marketing has become popular recently since the internet users has dramatically increased through the recent years. Possible, where the best option is having both apps for our business” learning is very popular and in workplace. 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